Instructional Design · Case Study
A complete professional development training series built from scratch — curriculum map, interactive slide decks, and printable handouts — for two distinct audiences: K–12 educators and corporate executives.
Type
PD Training Series
Two full programs, two audiences
Scope
3-Day + Modular
18-hr K–12 series + 3-hr exec module
Deliverables
6 Files
Outlines, slides, printable handouts
Standards
ISTE · ESSA
Fully aligned scope & sequence
AI literacy is increasingly critical across every sector — but most existing training treats the topic either too technically, or not seriously enough. The brief was to design two versions of a professional development experience: one for K–12 teachers, coaches, and administrators navigating AI in their classrooms; and a second, modular version for corporate executives who need fluency without a technical background.
Both programs needed to be practical, evidence-grounded, and immediately actionable. Participants should leave with something they made and a plan for what they'll do in the next 30 days.
A comprehensive three-day intensive designed for K–12 classroom teachers, instructional coaches, and school administrators. Each day builds on the last, with a clear theme: Understand → Integrate → Sustain.
Standards Aligned To
A modular half-day intensive for senior leaders — part of an 8-module executive series. Designed to build AI fluency without technical depth: a mental model, a prompting framework, and a written 30-day action agenda.
Framework
PREP Prompting
Purpose · Role · Examples · Parameters — structured briefing framework designed for executive workflows
Risk Coverage
4 Critical Risks
Data leakage, hallucination, bias & liability, and vendor lock-in — with governance checklist in the handout
Output
30-Day P/T/G Plan
Personal, Team, and Governance actions — stated publicly before participants leave
Six standalone HTML files — each opens in any browser with no dependencies.
K–12 Educator Series
Warm editorial aesthetic · amber / teal / purple day system · 22-slide deck · 6 handouts
Corporate Executive Module
Dark premium aesthetic · charcoal / electric blue · 13-slide deck · 3 handouts
Two distinct visual languages
The K–12 and executive programs use completely different palettes, type systems, and aesthetic registers — because the same visual language does not work for a kindergarten teacher and a CFO. The design reinforces who the training is for before anyone reads a word.
Handouts as working artifacts
Every handout was designed to be used after the workshop, not just during it. The PREP prompt framework lives on desks. The 90-day plan gets pinned to walls. The tool evaluation card informs purchasing decisions. Retention-first design from the start.
HTML over PPTX for portability
All slides are built as HTML rather than PowerPoint — keyboard navigable, touch-swipeable, runs offline, no version mismatch. The visual fidelity is higher, the file size is lower, and the facilitator never has to worry about fonts rendering correctly on a projector.
Role differentiation within shared content
The K–12 curriculum doesn't treat teachers, coaches, and administrators as the same audience. Breakout tracks, callout boxes, and specific activities are labeled by role so each participant gets content relevant to their actual job — without running three separate trainings.
The most interesting design challenge in this project was writing about AI literacy without either overhyping or dismissing the technology — and doing that twice, for two audiences who have fundamentally different stakes in the answer. A classroom teacher asking "will this hurt my students?" and an executive asking "will this hurt my company?" are both right to be cautious, but for completely different reasons. The curriculum had to hold both of those questions seriously.
Kira Shinn · Instructional Designer & Developer
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